“And, to be perfectly honest, it was a little embarrassing to drive that way. Every molecule of testosterone in my body was begging to be excused for the day. But, in a couple of short drives, the car was using significantly less gas per mile, even with my occasional slip-up. Maybe if I keep it up, I can soothe my dented ego with a little cash in my wallet.”—
Seriously, it is 2008. If you create a page for your event, include an ADDRESS or a LINK TO GOOGLE MAPS. Whoever created this Greek Festival page took the time to visit maps.google.com, type in the church’s address, take a screenshot and embed it in a PDF. I applaud their effort, but why didn’t they just include a link to the map they found? It would have been easier for them and easier for me. As it stands….the page has no address on it. To get personalized directions, I had to go to google, type in the intersection and get the map myself.
You created a webpage, this means you can safely assume that your readers have access to the internets and will follow the links you give.
“(p. 191) … I saw a police officer give an addict back his heroin when the addict was released after a night in jail for some petty crime. I expressed my amazement to the officer that he could give illegal drugs back to a criminal. He explained to me that as soon as the man ran out of heroin, he would break into a car to get money to buy his next hit. It made no sense to the police officer to hasten the addict’s next criminal act by taking away his drugs. I asked about sending the wrong message. The police officer said his message was stop breaking into cars.”— Robbers and Cops - Freakonomics - Opinion - New York Times Blog